Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace.
Auto Trader prides itself on being the most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years.
Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.
The marketplace also hosts the largest pool of vehicle sellers (listing more than 485,000 cars each day) thanks to our partnership with more than 13,300 retailers.
Auto Trader exists to Drive change together. Responsibly. We aim to grow both our car buying and selling audiences,
thereby strengthening our core advertising business. We will change how the UK shops for cars by providing the best online car buying experience and enabling all retailers to sell online. We aim to build stronger partnerships with our customers, use our voice and influence to drive more environmentally friendly vehicle choices, and create a diverse and inclusive culture.
Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust - unusual among online companies.
Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.