Prof. David Greenwood is Director for Industrial Engagement, and CEO of the High Value Manufacturing Catapult at WMG. Previously, David established and led the Energy Directorate at WMG where he led a team of over 200 researchers and engineers. Projects spanned several fields, including cars, trucks, boats, off highway machinery, aircraft and motorcycles. His research spans batteries, electric motors, power electronics, and the integration and control of these for propulsion and energy applications.

David moved into academia after 20 years in industry latterly as Head of Hybrid and Electric Systems for engineering consultancy Ricardo UK Ltd.

Professor Greenwood holds advisory and board positions for the Advanced Propulsion Centre, Innovate UK (Faraday Challenge and IDP), and the Faraday Institution. He is head of the Advanced Propulsion Centre's Electrical Energy Storage Spoke.