The STAR Asset Finance Group has brought together a group of leading independent asset finance businesses, with unrivalled knowledge of their markets, combining the genuine local service valued so highly by local SMEs, with the many benefits of national scale. The group can offer better value to SMEs by providing access to more finance options, competitive deals, greater decision flexibility and access to a diverse range of specialist experts. And without taking away any of the personal and human touch they’ve come to expect. It's a national business with a local touch.

In 2022, the STAR Asset Finance Group financed more than £250 million for UK SMEs, and this year the combined lending across the group since its inception in 2014 will exceed £1.8 Billion.

Their vision is to be the most recommended asset finance provider in the UK, by delivering the very best customer service throughout our group businesses:

· Credo Capital Finance Ltd

· First Capital Finance

· Ignition Credit

· Kennet Equipment Leasing

Personal, local service, backed up by national scale and expertise.

Customer Service at its heart

As a leading financial services provider in the UK, the STAR Asset Finance Group has continuously demonstrated a commitment to excellence, innovation, and client satisfaction. Over the years, the company has established itself as a trusted partner to businesses of all sizes, offering customised financing solutions that meet the unique needs of each client.

Every business in the group provides personal, human service with great local knowledge as well as the breadth of funding options and value add that can only be achieved through national scale and deep sector expertise.

Innovation for growth

The Group has consistently demonstrated its ability to innovate in the face of an ever-evolving financial landscape. They have embraced digital transformation, utilizing advanced technologies and data-driven insights to improve the efficiency of its operations, enhance customer experience, and stay ahead of the competition. This focus has positioned the STAR Asset Finance Group for continued growth in the asset finance industry.

An award-winning business

Since its formation, the Group has established itself as an award-winning business in the UK, it’s every growing awards cabinet includes Leasing World Golds for Top Asset Finance Broker, Specialist Car Funder, Broker of the year and winner of the Service Excellence award, alongside several MoneyFacts awards for Top Broker and Top Lender categories.

Investing in People – the key to the Groups growth story

The STAR Asset Finance Group places a high value on investing in its people, recognising that its employees are essential to the success of the business. The company offers ongoing training and development programs to enhance employee skills and knowledge and creates a positive work environment where employees feel valued, respected, and supported. Initiatives such as employee feedback programs, wellness initiatives, and social events foster a sense of community within the workplace.

The company's commitment to excellence, innovation, and client satisfaction has set it apart from its peers, and it has made a significant contribution to the financial services industry in the UK supporting UK based SME’s.

Together, the STAR Asset Finance Group is doing more for business.