Adam Crockford, Novuna Business Finance
Adam Crockford
Senior Product Manager - Automation & Integrations
Novuna Business Finance

Senior Product Leader | Driving Automation, Integration & AI Innovation

With deep expertise across Asset Finance and Insurance, I lead transformative initiatives that harness automation and emerging AI technologies to streamline operations, enhance customer experience and unlock strategic value. I bring a strong foundation in project and change management, business analysis and operations, having led cross-functional projects that deliver measurable impact and align with broader business goals.

I'm passionate about shaping the future of financial services through innovation, and am actively exploring and implementing the potential of generative AI and low-code platforms to transform asset finance. This includes hands-on delivery of intelligent document processing (IDP), API-led automation, and AI-powered data enrichment — modernising workflows and enabling smarter, faster decision-making.

My Sessions
Technology & Innovation Forum
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Breakout Horsfall Room
Session topics
TECH