Dr. Lidija Polutnik is a Professor of Economics at Babson College. She served as Chair of the Economics Division from 2005 to 2017; between 2014 and 2020 she held a Visiting Professor position at the School of Business, Economics and Law, University of Gothenburg, Sweden, where she continues to hold the Honorary Visiting Professor title.
Dr. Polutnik's research and consulting work is focused on pricing and revenue management, and explores the relationship between the costs and customers' value and the consequences on the firm's financial results and sustainability of business models.
Dr. Polutnik's work makes clear contributions to both theory and practice and has been published in numerous academic journals and books.
Dr. Polutnik has extensive consulting and executive teaching experience. She has developed and delivered corporate training for companies in pricing, and in monetizing innovation with new revenue models such as subscriptions. Her recent work has focused on how firms can create additional revenue streams by using new technologies and by shifting customer preferences toward use, and sharing as opposed to ownership economy.
Dr. Polutnik also works with non profit organizations on the professionalization of their services with an emphasis on their revenue models and financial sustainability. She serves as a member of the Board of Directors and the Treasurer of Cambridge Center for Adult Education, the largest adult education provider in Boston. She is also a member of the Board of Directors of Executive Education at the University of Gothenburg.