LECTURA has been providing the (equipment) finance industry, insurance companies as well as large equipment fleet owners with standardized equipment catalogues as well as model-specific residual values / usage-based pricing and price development information since 35 years.
Undergoing a massive digital transformation, particularly over the last 5 years, LECTURA evolves as a tech / data company and additionally welcoming 1,3m global users per month on its website (online buyers guide for heavy and not – so –heavy mobile machinery).
LECTURA is now the new digital standard for equipment taxonomy and pricing/residual values for seamless end2end financing journeys and improved risk management - globally.
Their pitch will be led by Chris Domagala, CBDO.