GWM ORA is a really exciting new electric vehicle brand that launched into the UK market in Q4 2022. As Managing Director, It is fantastic to be leading the launch of this new brand as we look to position ourselves as a disruptive, premium alternative to more established mainstream brands.
I have always been interested in the Automotive sector and have worked in senior roles for Mitsubishi Motors in the UK for over two decades. So, when the opportunity came up to take on this electrifying new challenge, I couldn’t say no.
Myself, and our small but mighty team, will play a key role in the UK’s transition from ICE to EV while influencing the wider e-mobility and electrification strategy. My main focus in the short term is ensuring we continue to develop our business strategy, working closely with our colleagues across Europe and China to grow GWM ORA in the UK.
The Automotive Industry is a rapidly evolving sector and having gained some amazing experience with the GWM ORA brand, I very much welcome the opportunity to discuss topics associated with all things electric.