Fiona Daniells is the Director of Digital Delivery Area Engagement at Volvo Financial Services (VFS), based in Warwick, UK.

With over 25 years at VFS, Fiona has progressed through roles in UK operations, European process management, and global digital transformation. In the current role, Fiona leads the Engagement domain within the VFS Digital & IT organisation, overseeing customer-facing digital channels, CRM systems, dealer portals, and sales tools. This work spans customer experience initiatives and strategic projects that integrate compliance, privacy, and data management. Fiona’s career began in operational support before moving into IT-driven process optimisation and global digital delivery.

Today, Fiona drives innovation in engagement platforms, ensuring seamless interactions between customers, dealers, and internal teams. Known for collaborative leadership, Fiona partners across domains such as corporate, enabling, product contract, and data to deliver integrated solutions that enhance customer and dealer experiences.