Chris has been speaking about how technology will change the automotive landscape since he published a white paper on the subject in 2017. Since then, he founded Tomorrow's Journey, an Enterprise SaaS platform that enables automotive brands to launch and scale fully digital solutions, working globally with the likes of Hyundai, Jaguar and Leaseplan.

Chris Kirby has a diverse career spanning multiple roles in the automotive industry including as a Strategic Advisor at Autofutura Limited, as the Automotive Director at WeCreateClarity and as the Head of Business Development at FGA Capital UK Ltd. As well as speaking at events across the globe,

Chris also hosts the Autocar Change Makers Podcast, where he regularly meets and engages with automotive industry leaders on the future of the industry.