In this pivotal role, Jason is responsible for driving the sales strategy and fostering growth across NETSOL's innovative portfolio of products and services for the European region. Most recently, Jason worked with Aldermore Bank for nearly six years, where he was the product lead for a large group wide transformation program. He also led strategy, innovation, commercial insights, tech transformation, and growth initiatives for Aldermore’s SME lending division, with a particular focus on asset finance, working closely with MotoNovo Finance, Aldermore’s motor finance business.

Prior to his roles at Aldermore, Jason worked at Close Brothers Asset Finance for five years where he led several sales transformation programs, and facilitated strategic relationship development, growth initiatives and long-term strategy development. He also has experience as a business founder and entrepreneur, providing him with unique insights into end customer value in SME lending and banking. He began his career as an investment banker in the equity derivatives division at UBS.